Hotel & Hospitality Expo Africa
Hotel & Hospitality Expo Africa will be co-located with the inaugural Africa Food Show 2025
All eyes on Africa’s hospitality boom – forecast to reach US$33.54 billion by 2029
Fuelled in part by a surge in “bleisure” (combined business and leisure) travel, the continent’s hospitality sector is poised for significant growth in the next five years. According to forecasts by Statista , the African travel and tourism market will be worth US$33.54 billion by 2029, benefiting from a post-pandemic recovery in trip-taking, improved international connectivity and strong demand for high-quality accommodation. Hotels comprise the largest part of this, with an estimated market volume of US$15 billion by 2029.
“For local and international business owners, this is a prime opportunity to unlock growth,” says Joshua Low, Vice President of dmg events South Africa. The company is organising the eighth edition of Hotel & Hospitality Expo Africa, which will take place at the Cape Town International Convention Centre from 11-12 June – its first time in the Mother City. The move seeks to capitalise on Cape Town’s robust tourism and hospitality industry.
“African hospitality is unparalleled,” says Low. “We have a lot to offer the world, from unique gastronomic experiences to rich cultural heritage and the expert creation of welcoming home spaces away from home. Savvy professionals are positioning themselves as part of this and putting their enterprises on the map.”
Hotel & Hospitality Expo Africa will welcome more than 150 exhibitors and 4,000 visitors from across the industry, including a large number of top-tier executives and other key decision-makers. The event will provide an interactive platform to explore opportunities for investment and innovation, as well as keep abreast of the latest trends. It is part of dmg events’ global hospitality showcase, which includes large-scale events in Dubai and Saudi Arabia.
In a value-adding move, Hotel & Hospitality Expo Africa will be co-located with the inaugural Africa Food Show, part of the acclaimed Gulfood series of international events. “Our exhibitors stand to benefit from this strategic collaboration,” says Low. “It provides an opportunity to showcase their products and services to a much wider, more diverse audience. The decision plays into the increased convergence we are seeing between the food, beverage and hospitality industries.”
In a first for the Hotel & Hospitality Expo Africa, the event will include HORECA Connect, a special hub for professionals from the hotel, restaurant and catering sector. This significantly broadens the scope of the event – as well as the opportunities for businesses looking to expand their reach. With revenues exceeding US$6 billion in 2023 and over 22.6 million diners served nationwide, the restaurant and bar sector is one of the fastest growing in South Africa’s hospitality market.
2025 African Hospitality Confidence Index Report
A highlight of the Hotel & Hospitality Expo Africa will be the much-anticipated launch of the 2025 African Hospitality Confidence Index report, which reveals research-based insights into market sentiment, challenges, trends and innovation. It is considered a key planning tool in the industry. It will be launched at the Conference section of the event, which is supported by Santam.
Other learning opportunities include presentations and panels by a high-level line-up of speakers, featuring names like Jacques Stoltz, Director: Tourism, Department of Economic Development, Western Cape Government; Enver Duminy, Chief Executive Officer, Cape Town Tourism; ; Tshifhiwa Tshivhengwa, Chief Executive Officer, The Tourism Business Council of South Africa; Darryl Erasmus, Chief Operating Officer, South African Tourism; Neil Hughes, Managing Director, Providence Hospitality; and Geri Flanagan, Development Manager, Accor Hotels, among many others.
The Hotel & Hospitality Expo Africa will also spotlight new products and demonstrations in a dedicated area, adding to the interactive nature of the event.
For more information visit: www.thehotelshowafrica.com or contact [email protected]
Follow Hotel & Hospitality Expo Africa on X, Facebook at HHExpoAfrica, and LinkedIn at Hotel & Hospitality Expo Africa. The hashtags for the show are #HHEA2025 and #HotelandHospitalityExpoAfrica
About dmg events
dmg events is a leading organizer of face-to-face events and publisher of information services. Our aim is to create dynamic marketplaces to connect businesses with the right communities to accelerate their growth in today’s rapidly evolving landscape. With a presence in over 20 countries and organizing more than 90 events each year, dmg events is a global leader in the industry.
Attracting over 425,000 attendees and delegates annually, we organise events in the construction, hospitality, interiors & design, energy, coatings, entertainment, food & beverage and transportation sectors. To better serve our customers, dmg events has offices in 10 countries, including Saudi Arabia, the UAE, Egypt, South Africa, the UK, Canada, Singapore and India.
By being on the ground, we can better understand market needs and nurture relationships to create unforgettable experiences for our attendees. Our flagship events include the Big 5 Global, ADIPEC, Gastech, EGYPES, The Hotel Show, INDEX and The Saudi Food Show.
For more information visit www.dmgevents.com. Founded in 1989, dmg events is a wholly owned subsidiary of the Daily Mail and General Trust plc (DMGT, www.dmgt.co.uk).
