Cleaver Award winners announced – South Africa’s top butcheries

The best butcheries both nationally and regionally were announced at a luncheon in April attended by senior members of the meat production and retail industry, award finalists, judges and media. This was the thirteenth year that the Cleaver Awards, which are proudly supported by Freddy Hirsch, took place.

 

 

Launched in 2005 to meet the needs of the consumer by raising standards amongst butcheries, these Awards have time and time again proven to do just that, with feedback from consumers showing that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.

 

Nominations were open between October and December last year for consumers around the country to vote and nominate their best butchery. Over 30 000 public nominations were received via SMS or online. Of these, 105  finalists were individually and anonymously assessed against a 212 point checklist, with some of the National Winners scoring up to 99,8 %.

 

One of the guest speakers at today’s Awards ceremony was Rudi van der Westhuizen, Executive Director at The South African Meat Industry Company (SAMIC), a quality assurance company which was created by the Red Meat Industry of South Africa to ensure the quality and safety of meat. SAMIC is responsible for conducting all the provincial audits on the top nominated butcheries.

 

Rudi reflected on the history of the Cleaver Awards. One of the reasons for starting these Awards in 2005 was the industry’s concern over legislation and quality of meat products once they reached the consumer.

 

Legislation, including hygiene matters, were in place in the abattoirs and deboning plants with really high measurable standards, but once the carcasses or meat cuts left the abattoir premises, they were no longer under the jurisdiction of the Meat Safety Act. The Cleaver Awards were launched to improve the quality of the end product, especially with regards to hygiene, consumer quality assurance, service and value for money.

 

Butchery owners and retailers have been instrumental in taking up the challenge to guarantee their customers a better product measured against the 212 point check list used to assess nominated butcheries.

 

A trend which seems to be happening more and more each year is that franchise butcheries are winning multiple awards, another way these Cleaver Award winners are showing their commitment to service excellence for their customers.

 

Kings Meat Deli Castle Walk, Erasmuskloof has won a National Gold Award and its Lynnwoodbridge branch has won a provincial Gold for Gauteng. Similarly, Boma Vleismark Olympus from Faerie Glen, Pretoria has won a National Gold Award with Boma Vleismark from Moreleta Park taking home a Platinum Provincial Award in Gauteng.

 

Vleislapa Marshalstreet and Vleislapa Groblerstreet, both from Polokwane in Limpopo, have once again walked away with a Platinum and Gold Provincial Award respectively. A similar situation has taken place in Mpumalanga with Frank`s Meat Supply Retail City taking a Platinum Award and Frank`s Meat, Panorama Centre taking a Gold.

 

In Durban, Bluff Meat Supply from the Bluff has once again been awarded Platinum with its Pinetown store awarded Gold.

 

Spar Meat Markets continue to perform remarkably year on year, with 2017 being no exception.

 

An initiative of the South African Red Meat Industry Forum, these Awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

 

Butchers were judged according to three categories namely;

1. Butcheries with four or more till points,
2. Butcheries with three or fewer till points and,
3. Food market / Supermarket butcheries

 

NATIONAL WINNERS

Pictured here with the awards for these top butcheries are, in the front, Marius Jordaan (Karaglen Superspar), Rudi Oosthüyse (The Grove Superspar) and Walter Rossouw (Impala Vleis).  At the back, Eloff du Toit (Kings Deli) José de Klerk (West End Vleismark) and Bertus Steenkamp (Boma Vleismark). 
Photograph by Yolanda van der Stoep

 

4 and more tills

1. Impala Vleis, Brits                                                                                                       Platinum
2. Kings Meat Deli, Castle Walk, Erasmuskloof                                                         Gold

 

Up to 3 tills

1. West End Vleismark, Kimberley                                                                                Platinum
2. Boma Vleismark, Olympus, Faerie Glen                                                                   Gold

 

Meat Markets

1. The Grove Superspar Riverside, Nelspruit                                                              Platinum
2. Karaglen SuperSpar, Edenglen                                                                                   Gold

 

GAUTENG

 

4 and more tills

1. Boma Vleismark, Moreleta Park                                                                                Platinum
2. Kings Meat Deli, Lynnwoodbridge                                                                            Gold

 

Bertus Steenkamp
Boma Vleismark

 

 

 

 

 

 

 

 

 

 

Up to 3 tills

1. Country Meats, Fourways, Jhb                                                                                  Platinum
2. Forsmay Butchery, Fordsburg                                                                                    Gold

 

Meat Market

 

1. Uitkyk Vleismark, Silverton                                                                                        Platinum
2. Tony`s Meat Market, Randfontein                                                                            Gold

 

LIMPOPO

 

4 and more tills.

1. Vleislapa, Marshalstreet, Polokwane                                                                      Platinum
2. Vleislapa, Groblerstreet, Polokwane                                                                       Gold

 

Rudi van der Westhuizen and André Rabie
Vleislapa, Marshal street, Polokwane

 

 

 

 

 

 

NORTH WEST

 

4 and more tills

1. Goudkopslaghuis, Klerksdorp                                                                                     Platinum

 

Up to 3 tills

1. Uitkyk Vleismark, Lichtenburg                                                                                    Platinum

 

MPUMALANGA

 

Up to 3 tills

1. Frank`s Meat Supply Retail City, Middelburg                                                        Platinum
2. Frank`s Meat, Panorama Centre,  Middelburg                                                       Gold

 

Meat  Market

1. Crossing Superspar, Nelspruit                                                                                    Platinum
2. Saveway SuperSpar, Witbank                                                                                     Gold

 

FREE STATE

 

4 and more tills

1. Fredilia Meat, Welkom                                                                                                  Platinum
2. Power Meat Centre, Welkom                                                                                       Gold

 

Up to 3 tills

1. Country Meat, Kroonstad                                                                                            Platinum

 

Meat Market

1. Checkers Hyper, Fleurdal, Bloemfontein                                                                 Platinum

 

NORTHERN CAPE

 

4 tills and more

 

1. Angus Butchery, Kuruman                                                                                           Platinum

 

Up to 3 tills

 

1. Koki`s Meat Market, Kimberley                                                                                 Platinum

 

EASTERN CAPE

 

4 and more tills

1. Cuyler Butchery, Uitenhage                                                                                        Platinum

 

Up to 3 tills.

1. Continental Butchery, Newton Park, PE                                                                  Platinum
2. Marinda Butchery, Westering, PE                                                                             Gold

 

Meat Market.

1. Sunridge Superspar, Sunridge Park, PE                                                                   Platinum
2. Our Superspar, Walmer, PE                                                                                        Gold
3. Newtonpark Spar, Newtonpark, PE                                                                           Gold

 

WESTERN CAPE

 

4 and more tills

1. Excellent Meat Market, Elsiesriver                                                                           Platinum
2. Fairfield Meat Centre, Parow                                                                                     Gold

 

Goretti Teles and Susan Polansky
Excellent Meat Market, Elsiesriver

 

 

 

 

 

 

Up to 3 tills

1. Tollies Slaghuis, Hartenbos                                                                                          Platinum
2. Hartman & Son Butchery, George                                                                               Gold

 

Meat Market

1. Malmesbury Superspar, Malmesbury                                                                        Platinum
2. Plattekloof Superspar, Plattekloof                                                                              Gold

 

KWAZULU-NATAL

 

4 and more tills

1. Bluff Meat Supply, Bluff, Durban                                                                              Platinum
2. Bluff Meat Supply, Pinetown, Durban                                                                      Gold

 

Calven and Joanne Robinson
Bluff Meat Supply

 

 

 

 

 

 

Up to 3 tills

1. Dirks Meat Market, Durban North                                                                            Platinum
2. Michael Freys Fresh Meat, Shelly Beach                                                                  Gold

 

Meat Market

1. Pick n Pay, Kingsburgh, Durban                                                                               Platinum
2. Food Lovers Market, Westwood Mall, Westville                                                   Gold

 

The winners in each category received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R 20 000 cash prize and a Platinum Trophy Award. The runners up received a R 10 000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.

 

For the first time since the inception of the Awards, there will be six consumer prizes awarded to consumers who each nominated one of the six national winners, with each of these winners receiving a Weber braai.

 

Issued on behalf of the South African Red Meat Industry by THE PR SPACE

Contact Leigh Callipolitis on 083 264 6563 or at [email protected].