DQS

Congratulations to the 2017 National Cleaver Awards winners!

The country’s best butcheries, both nationally and regionally, were recently announced in Johannesburg at the 2017 Cleaver Awards. According to the organisers, the Red Meat Industry Forum (RMIF), the improvement of competitors on a year-to-year basis is noteworthy and the impact these awards have had on butchery standards in South Africa over the past few years is remarkable.

The country’s best butcheries, both nationally and regionally, were recently announced in Johannesburg at the 2017 Cleaver Awards.

This year six national and 39 provincial butcheries won platinum or gold Cleaver Awards. Between October and December 2016 over 30 000 public nominations were received via SMS or online. Of these, 150 finalists were individually and anonymously assessed against a 212-point checklist, with some of the finalists scoring up to 99,8%.

“With our experience over the years since the Cleaver Awards started, the improvement on a year to year basis is noteworthy, notwithstanding the fact that most of the butcheries always try something new to improve their score and/or to stay on top,” says Rudi van der Westhuizen, Executive Director of SAMIC (South African Meat Industry Company). “The impact these awards have had on butchery standards in South Africa over the past few years is remarkable.”

 

Caption: The Cleaver Awards is one of the initiatives of the Red Meat Industry Forum (RMIF) of South Africa to promote South African beef and to acknowledge outstanding service.

Since the awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval. These awards acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Butchers were judged according to three categories:
* Butcheries with four or more till points.
* Butcheries with three or fewer till points.
* Food market / supermarket butcheries.
While many top butcheries win a Cleaver Award year after year, the last year a new trend developed, whereby new butcheries are being nominated for the first time and winning.
The winners in each category of the Cleaver Awards, proudly supported by Freddy Hirsch, received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R20 000 cash prize and a Platinum Trophy Award. The runners up received a R10 000 cash prize as well as a Gold Cleaver Award Trophy.

All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category. Three consumers who nominated the three national Platinum winners each received a voucher for a R1 500 hamper of beef products from the winning butcher.

2017 NATIONAL WINNERS

3 and more tills
Platinum: Impala Vleis, Brits
Gold: Boma Vleismark, Moreletapark

Up to 3 tills
Platinum: Boma Olympus, Faerie Glen
Gold:Uitkyk Vleismark, Lichtenburg

Meat markets
Platinum: The Grove Superspar Riverside, Nelspruit
Gold: Superspar Edenglen, Johannesburg

Provincial winners: GAUTENG

3 and more tills
Platinum: Kings Meat Deli, Lynnwood Bridge Centre
Gold: Butcher Boys, Vanderbijlpark

Up to 3 tills
Platinum: Country Meats, Fourways, Jhb
Gold: Country Meats, Linden, Jhb

Meat markets
Platinum: Uitkyk Vleismark, Silverton
Gold: Pick ’n Pay, Waverley

Provincial winners: LIMPOPO

3 and more tills
Platinum: Vleislapa, Marshal Street, Polokwane
Gold: Vleislapa, Grobler Street, Polokwane

Up to 3 tills
Gold: Bulhoekslaghuis, Thabazimbi
NORTH-WEST

3 and more tills
Platinum: Goudkopslaghuis, Klerksdorp
Provincial winners: MPUMALANGA

Up to 3 tills
Platinum: Frank’s Meat Supply, Middelburg
Gold: Frank’s Meat, Middelburg

Meat markets
Platinum: Saveway Superspar, Witbank
Gold: Crossing Superspar, Nelspruit

Provincial winners: FREE STATE

3 and more tills
Platinum: Powermeat Centre, Welkom
Gold: Fredilia Meat, Welkom

Up to 3 tills
Platinum: Koepel Vleismark, Parys
Gold: Country Meat, Kroonstad

Meat markets
Platinum: Checkers Hyper, Fleurdal, Bloemfontein

Provincial winners: NORTHERN CAPE

Up to 3 tills
Platinum: West End Meat Market, Kimberley
Gold: Angus Slaghuis, Kuruman
Gold: Koki’s Vleismark, Kimberley

Provincial winners: EASTERN CAPE

3 and more tills
Platinum: Cuyler Butchery, Uitenhage

Up to 3 tills
Platinum: Marinda Butchery, Westering, PE
Gold: Two Fat Butchers, Walmer, PE

Meat markets
Platinum: Sunridge Superspar, Sunridge Park, PE
Gold: Our Superspar, Walmer, PE

Provincial winners: WESTERN CAPE

3 and more tills
Platinum: Hartman Kleinhandel, George
Gold: Fairfield Meat Centre, Parow

Up to 3 tills
Platinum: Tomis Country Butchery, Hermon
Gold: Hartenbos Slaghuis, Hartenbos

Meat markets
Platinum: Malmesbury Superspar, Malmesbury
Gold: Plattekloof Superspar, Plattekloof

 

Provincial winners: KWAZULU-NATAL

3 and more tills
Platinum: Grobbies Butchery, Bluff, Durban
Gold: Michael Frey, Shelly Beach

Up to 3 tills
Platinum: Bluff Meat Supply, Bluff, Durban
Gold: Bluff Meat Supply, Pinetown, Durban

Meat markets
Platinum: Pick ’n Pay, Kingsburgh, Durban
Gold: Food Lovers’ Market, Westwood Mall, Westville

 

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