DQS

The Fire & Feast Butcher’s Festival a Great Success

The Fire & Feast Butcher’s Festival presented by Crown National is a much-needed platform for South Africa’s vibrant meat industry. It was spectacularly well supported by a really enthusiastic audience, all with varying knowledge about the meat industry, and an incredibly talented group of participants which made for exciting viewing and challenging judging. It provided the opportunity to meet some of the country’s most highly acclaimed butchers and leading food experts.

South Africa’s best butchers were given a well-deserved platform to showcase their international-level skills at the recent Fire & Feast Butcher’s Festival (#fireandfeast), presented by Crown National.

It is a much-needed platform for South Africa’s vibrant meat industry and provided the opportunity to meet some of the country’s most highly acclaimed butchers and leading food experts.

“The festival, which is a long overdue celebration of the meat industry and associated products, brings together the expertise of butchers, braai-masters and more than 80 exhibitors, varying from associated regulators, food, beverage and lifestyle brands,” said Paul Edmunds, Sponsorship and Content Manager at Reed Exhibitions.

“This is the first event of its kind in South Africa and was spectacularly well supported by a really enthusiastic audience, all with varying knowledge about the meat industry, said Sian Cullingworth, Portfolio Director: Design, Lifestyle and Retail Exhibitions. “We are grateful to all the event sponsors and everyone who participated in making this such a success. It is a much-needed platform for South Africa’s vibrant meat industry and we look forward to preparing for next year’s event!”

“Having established a strong platform for the festival we are really looking forward to building on this next year, bringing in exciting new features along,” said Cullingworth.

Dawid Muller, Commercial Executive of Crown National, said sponsoring the festival was an ‘organic’ choice. “As a trusted supplier of spices, food ingredients and equipment to the South African meat industry, meat is at the heart of what we do at Crown National,” said Muller. “The festival presents the perfect platform to educate all meat lovers; providing a better understanding of the meat industry, highlighting the effort and technology that goes into quality meat products and how our expertise touches consumers’ lives on a daily basis.”

With a trading history dating back more than 100 years, Crown National has become a trusted supplier of spices, food ingredients and equipment to the South African meat industry. They take great pride in their heritage and strong reputation based on credibility, quality products and service excellence. Their “We’re Here To Help” philosophy has stood them in good stead over the years, helping them to cement their relationships with customers to form partnerships, working together in trust to our mutual benefit. They are proud of their heritage and proud to be part of the Bidcorp family. Crown National provide the industries which they serve with products they are proud of, from facilities that they know are unequalled in Africa.

 

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